Document:LP News 1972 April Issue 5: Difference between revisions

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The UPI story we mentioned two issues ago went out to papers all over the country on April 2nd; we’re still getting phone calls two weeks later.  We now expect to have 1,200 members by June.
The UPI story we mentioned two issues ago went out to papers all over the country on April 2nd; we’re still getting phone calls two weeks later.  We now expect to have 1,200 members by June.
=U.S. News, Playboy top media poll; Human Events has highest reader ratio=
Last month, we asked you to tell us what magazines you read, in order to get some idea of where we should advertise, in order to reach other libertarians, and people who are likely to be sympathetic to libertarian ideas.
Over 100 responses were received, but to simplify the analysis of results, we took the first 100.
The 100 respondents named a total of 144 different publications, but 84 of these were mentioned only one time, and only 21 were were mentioned often enough to merit study. The results on these 21 are shown below, but a few broad-stroke results might be of interest.
A total of 513 mentions were made, indicating that the average libertarian (if there is such a beast) reads about five publications, not counting "movement" magazines and daily newspapers.  Of the five, one is a weekly newsmagazine, one is a "right-wing" magazine, one is a business or financial publication, and two are special-interest publications.
The top 21 accounted for 308 of the 513 mentions. They are listed, in order of popularity, immediately below. After each publication, there are three figures.  The first is the number of mentions received by that publication, the second is the approximate circulation of that publication, in 100,000's, and the third (and most important) is the ratio of responses per 100,000 circulation.




[[Category: LP News]]
[[Category: LP News]]
[[Category: National Party Newsletters from the 1970s|1972-05]]
[[Category: National Party Newsletters from the 1970s|1972-05]]

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