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Martinez ran for North Las Vegas City Council in 2013. <ref name=":3">[https://www.nvsos.gov/SOSelectionPages/results/2013CityPrimary/CityofNorthLasVegas.aspx Unofficial Municipal Primary Election Results, City of North Las Vegas (2013)]</ref> He was convinced to run by several libertarian friends who also held leadership positions in the Clark County Republican Party, including [[Doug Pestana]] and [[Nick Gausling]]. The pivotal conversation took place one night around late 2012 in the cafe of the El Cortez, a casino in downtown Las Vegas. It was debated if Martinez should run for City Council or for Mayor of North Las Vegas, with City Council ultimately being settled on as the better choice. Pestana was chosen as Campaign Manager. <ref name=":1" /> | Martinez ran for North Las Vegas City Council in 2013. <ref name=":3">[https://www.nvsos.gov/SOSelectionPages/results/2013CityPrimary/CityofNorthLasVegas.aspx Unofficial Municipal Primary Election Results, City of North Las Vegas (2013)]</ref> He was convinced to run by several libertarian friends who also held leadership positions in the Clark County Republican Party, including [[Doug Pestana]] and [[Nick Gausling]]. The pivotal conversation took place one night around late 2012 in the cafe of the El Cortez, a casino in downtown Las Vegas. It was debated if Martinez should run for City Council or for Mayor of North Las Vegas, with City Council ultimately being settled on as the better choice. Pestana was chosen as Campaign Manager. <ref name=":1" /> | ||
Martinez's council district was North Las Vegas Ward 1. While the race was officially non-partisan and there was no incumbent, Ward 1 leaned heavily Democratic and had a high Hispanic population. Martinez's official campaign slogan was "''Meristemos mejor''," roughly translated as "We deserve better." | Martinez's council district was North Las Vegas Ward 1. <ref name=":3" /> <ref>See a map of the ward as it existed at the time at [[:File:2012 NLVCouncilWard1.pdf|File:2012 NLVCouncilWard1.pdf]]</ref> While the race was officially non-partisan and there was no incumbent, Ward 1 leaned heavily Democratic and had a high Hispanic population. <ref name=":1" /> <ref name=":4" /> Martinez's official campaign slogan was "''Meristemos mejor''," roughly translated as "We deserve better." <ref name=":1" /> | ||
[[File:JMCC Campaign Portrait.jpeg|thumb|Martinez's official campaign portrait, taken in the desert outside Las Vegas|alt=|left|258x258px]] | [[File:JMCC Campaign Portrait.jpeg|thumb|Martinez's official campaign portrait, taken in the desert outside Las Vegas|alt=|left|258x258px]] | ||
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