Juan A Martinez: Difference between revisions

Martinez's campaign ran on a shoestring budget with heavy grassroots volunteer support. It used many tactics that were considered unconventional, such as diamond-shaped signs, hand-written letters, conducting official sign placements and changes at highly-visible locations in the middle of the night, and the encouragement of supporters to request mail-in ballots. Pestana's professional background in data analytics was credited with playing a significant role in allowing the campaign to out-maneuver their opponents and leverage low expenditures for high impact. Barron's campaign increased their activity significantly to counter Martinez, including sending direct mail with a quote from Harry Reid claiming that Barron was the only candidate in the race who spoke Spanish (which Martinez didn't learn until several years later). <ref name=":2" /> <ref name=":1" />

In the March non-partisan primary, Martinez received 17.92% of the vote and did not advance to the general election. He came within approximately 7 points of Hardy. <ref name=":3" /> Although he was a registered Republican, Martinez is believed to have mostly drawn Democrat support away from Barron, thus preventing Barron from claiming the 50%+ he needed for an automatic win in the primary. In the aftermath, Hardy's campaign attempted to secure Martinez's endorsement for the general election, but Martinez declined. The Hardy campaign later listed a (presumably different) Juan Martinez as endorsing Hardy. <ref name=":2" /> <ref name=":4">Analysis from Doug Pestana (circa 2013)</ref> <ref name=":1" /> Barron went on to defeat Hardy in the general election by over 17 points, which was the approximate vote count that Martinez had won in the primary. <ref>[https://www.nvsos.gov/SOSelectionPages/results/2013CityGeneral/CityofNorthLasVegas.aspx Official Municipal General Election Results City of North Las Vegas (2013)]</ref> <ref name=":3" />