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Historical Branding Elements: Difference between revisions
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===Dark Blue=== | ===Dark Blue=== | ||
Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release. Some form of this has been constant use through out the party and with LNC materials up until late 2015.<BR /> | '''Dark Blue''' is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release. Some form of this has been constant use through out the party and with LNC materials up until late 2015.<BR /> | ||
Known specifications: | Known specifications: | ||
{| {{nicetable}} | {| {{nicetable}} | ||
| {{Colorblock |color=#001489}} || Reflex Blue || Used by LNC circa 2000 | | {{Colorblock |color=#001489}} || '''Reflex Blue''' || Used by LNC circa 2000 | ||
|- | |- | ||
| {{Colorblock | color=#201547}} || Possibly 2765C || LNC 2006 | | {{Colorblock | color=#201547}} || Possibly '''2765C''' || LNC 2006 | ||
|- | |- | ||
| {{Colorblock | color=#00205B}} || Pantone 281C || LPTexas 2013 | | {{Colorblock | color=#00205B}} || Pantone '''281C''' || [[Libertarian Party of Texas|LPTexas]] 2013 | ||
|- | |- | ||
| {{Colorblock | color={{288C}} }} || Pantone 288C || LPTexas | | {{Colorblock | color={{288C}} }} || Pantone '''288C''' || [[Libertarian Party of Texas|LPTexas]], Libertarian Statue Press 2016, Radical Caucus 2017 | ||
|} | |} | ||
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Known specifications: | Known specifications: | ||
{| {{nicetable}} | {| {{nicetable}} | ||
| {{Colorblock | color=#CFB023}} || Possibly 7752C || LNC 2006 | | {{Colorblock | color=#CFB023}} || Possibly '''7752C''' || LNC 2006 | ||
|- | |- | ||
| {{Colorblock | color=#FFB81C}} || Pantone 1235C || LPTexas 2013 | | {{Colorblock | color=#FFB81C}} || Pantone '''1235C''' || [[Libertarian Party of Texas|LPTexas]] 2013 | ||
|- | |- | ||
| {{Colorblock | color=#F2CD00}} || Pantone 7405C || LPTexas | | {{Colorblock | color=#F2CD00}} || Pantone '''7405C''' || [[Libertarian Party of Texas|LPTexas]], Libertarian Statue Press 2016-2017 | ||
|- | |- | ||
| {{Colorblock | color={{109C}} }} || Pantone 109C || LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017 | | {{Colorblock | color={{109C}} }} || Pantone '''109C''' || LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017 | ||
|- | |- | ||
|} | |} | ||
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Known specifications: | Known specifications: | ||
{| {{nicetable}} | {| {{nicetable}} | ||
| {{Colorblock | color=#009A44}} || Possibly 347C || Ed Clark for President 1980, Libertarian Statue Press 2018 | | {{Colorblock | color=#009A44}} || Possibly '''347C''' || [[Ed Clark]] for President 1980, Libertarian Statue Press 2018 | ||
|- | |- | ||
| {{Colorblock | color=#284734}} || Pantone 553C || LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016 | | {{Colorblock | color=#284734}} || Pantone '''553C''' || [[Libertarian Party of Texas|LPTexas]] 2014, Radical Caucus 2017, Libertarian Statue Press 2016 | ||
|} | |} | ||
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Known specifications: | Known specifications: | ||
{| {{nicetable}} | {| {{nicetable}} | ||
| {{Colorblock | color=#72246C}} || Pantone 255C || LPNevada primary color, Radical Caucus, Libertarian Statue Press 2018 | | {{Colorblock | color=#72246C}} || Pantone '''255C''' || [[Libertarian Party of Nevada|LPNevada]] primary color, Radical Caucus, Libertarian Statue Press 2018 | ||
|- | |- | ||
| {{Colorblock | color=#9063CD}} || Pantone 265C || Added to LNC 2015 | | {{Colorblock | color=#9063CD}} || Pantone '''265C''' || Added to LNC 2015 | ||
|} | |} | ||
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Known specifications: | Known specifications: | ||
{| {{nicetable}} | {| {{nicetable}} | ||
| {{Colorblock | color={{640C}} }} || Pantone 640C || LPTexas 2015 | | {{Colorblock | color={{640C}} }} || Pantone '''640C''' || [[Libertarian Party of Texas|LPTexas]] 2015 | ||
|} | |} | ||
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Known specifications: | Known specifications: | ||
{| {{nicetable}} | {| {{nicetable}} | ||
| {{Colorblock | color=#0072CE}} || Pantone 285C || Added to LNC 2015 | | {{Colorblock | color=#0072CE}} || Pantone '''285C''' || Added to LNC 2015 | ||
|} | |} | ||
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Known specifications: | Known specifications: | ||
{| {{nicetable}} | {| {{nicetable}} | ||
| {{Colorblock | color={{CG9C}} }} || Pantone Cool Gray 9C || LNC 2015 (backgrounds) | | {{Colorblock | color={{CG9C}} }} || Pantone '''Cool Gray 9C''' || LNC 2015 (backgrounds) | ||
|- | |- | ||
| {{Colorblock | color={{CG11C}} }} || Pantone Cool Gray 11C || LNC 2015 (text) | | {{Colorblock | color={{CG11C}} }} || Pantone '''Cool Gray 11C''' || LNC 2015 (text) | ||
|} | |} | ||
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Known specifications: | Known specifications: | ||
{| {{nicetable}} | {| {{nicetable}} | ||
| {{Colorblock | color=#BF0D3E }} || Pantone 193C || LPTexas 2013 | | {{Colorblock | color=#BF0D3E }} || Pantone '''193C''' || [[Libertarian Party of Texas|LPTexas]] 2013 | ||
|- | |- | ||
| {{Colorblock | color={{7622C}} }} || Pantone 7622C || Libertarian Statue press 2016 | | {{Colorblock | color={{7622C}} }} || Pantone '''7622C''' || Libertarian Statue press 2016 | ||
|} | |} | ||
==Typefaces== | ==Typefaces== | ||
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*First used: 2013? | *First used: 2013? | ||
*Known specification: | *Known specification: | ||
:*LPTexas 2013 | :*[[Libertarian Party of Texas|LPTexas]] 2013 | ||
===Minion=== | ===Minion=== | ||
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*First used: 2013? | *First used: 2013? | ||
:Known specification: | :Known specification: | ||
:*LPTexas 2013 | :*[[Libertarian Party of Texas|LPTexas]] 2013 | ||
===Segoe UI 5.14+/WeblySleek UI=== | ===Segoe UI 5.14+/WeblySleek UI=== | ||
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*Notes: Segoe UI is not legitimately obtainable outside of a purchase of MS Windows 8 or higher, making this difficult to impossible for graphical ardists using other aperating systems or earlier versions of MS Windows. Earlier versions of Segoe UI are a different typeface with a name collision. Regular Segoe is a far better substitution and is arguably the same typeface. | *Notes: Segoe UI is not legitimately obtainable outside of a purchase of MS Windows 8 or higher, making this difficult to impossible for graphical ardists using other aperating systems or earlier versions of MS Windows. Earlier versions of Segoe UI are a different typeface with a name collision. Regular Segoe is a far better substitution and is arguably the same typeface. | ||
*Known specification: | *Known specification: | ||
:*LPTexas 2015 | :*[[Libertarian Party of Texas|LPTexas]] 2015 | ||
===Roboto (2014)=== | ===Roboto (2014)=== | ||
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*Note: Similar to typefaces previously used by LPTexas. | *Note: Similar to typefaces previously used by LPTexas. | ||
*Known Specification: | *Known Specification: | ||
:*LPTexas 2015 | :*[[Libertarian Party of Texas|LPTexas]] 2015 | ||
:*Libertarian Statue Press 2016 | :*Libertarian Statue Press 2016 | ||
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LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014 | LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014 | ||
==Logos== | ==Logos== | ||
===TANSTAAFL Libersign=== | ===TANSTAAFL Libersign=== | ||
<SMALL><I>Main Article: [[Libersign Logo]]</I></SMALL><BR /> | <SMALL><I>Main Article: [[Libersign Logo]]</I></SMALL><BR /> | ||
The original party logo, this was a variant of the [[Libersign]] representation of the then-current form of the [[Nolan Chart]], combined with [[TANSTAAFL]] -- a [[Robert Heinlein|Heinlein]] universe fictional expression for There Ain't No Such Thing as a Free Lunch. This logo rapidly fell into disuse after the adoption of the Classical Statue Logo by the LNC in May 1980. | |||
===Classical Statue Logo=== | ===Classical Statue Logo=== | ||
<SMALL><I>Main Article: [[Classical Statue | <SMALL><I>Main Article: [[Classical Statue Logo]]</I></SMALL><BR /> | ||
Commissioned by the [[Arizona Libertarian Party]] in the late 1970s, it was officially adopted by the LNC in May 1980 and remains in widespread use today. | |||
===Liberty Penguin=== | ===Liberty Penguin=== | ||
<SMALL><I>Main Article: [[Liberty Penguin]]</I></SMALL><BR /> | <SMALL><I>Main Article: [[Liberty Penguin]]</I></SMALL><BR /> | ||
The '''Liberty Penguin''' was adopted in possibly the late 1990s to provide the Libertarian Paryt with a penguin mascot. The Liberty Penguin was won by multiple presidential candidates including [[Michael Badnarik]] and was adopted for use by some state parties. It appears to have fallen into disuse. | |||
===Dark Liberty Logo=== | |||
<SMALL><I>Main Article: [[]]</I></SMALL><BR /> | |||
Commonly known as the Dark Liberty logo, this logo in its officially adopted version hides the face of the Statue of Liberty with an entirely different graphic than the Classical Statue Logo. While superseded by the LNC, it remains in widespread use. | |||
===Porcupine Logo=== | ===Porcupine Logo=== | ||
<SMALL><I>Main Article: [[Porcupine Logo]]</I></SMALL><BR /> | <SMALL><I>Main Article: [[Porcupine Logo]]</I></SMALL><BR /> | ||
Borrowing from earlier inspirations dating back to the 1970s, the Porcupine Logo was developed by [[Kevin Breen]] to resemble the Democrat and Republican party logos of the time. It has enjoyed widespread popularity. | |||
===Classical Statue Circle Logo=== | ===Classical Statue Circle Logo=== | ||
<SMALL><I>Main Article: [[ | <SMALL><I>Main Article: [[]]</I></SMALL><BR /> | ||
In response to dislike of the Dark Liberty logo, a modified version was created that substituted the Classical Statue Logo. This still appear both in its origitnal form and in modified form for state and local parties. | |||
===Torch=== | ===Torch=== | ||
<SMALL><I>Main Article: [[Torch Logo]]</I></SMALL><BR /> | <SMALL><I>Main Article: [[Torch Logo]]</I></SMALL><BR /> | ||
This controversial logo was introduced in late 2015 as part of an all-new branding scheme by the LNC that has been heavily pushed from above. | |||
===State Logos=== | |||
It has been common for state parties to have their own logos, whether or not they're also using the LNC's colors and typefaces. Usually this has been an overall party logo combined with a state outline. Sometimes it mimics a national party logo but with a state specific item, such as a different statue in place of the Classical Statue Logo or Dark Liberty Logo. | |||
==Documented Specifications== | ==Documented Specifications== | ||
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===LNC 2015=== | ===LNC 2015=== | ||
*Link to ... | *Link to ... | ||