Historical Branding Elements

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Revision as of 21:48, 8 August 2018 by Strangelv (talk | contribs) (tinkering)
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Colors

Dark Blue

Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release.
Known specifications:

Reflex Blue Used by LNC circa 2000
Possibly 2765C LNC 2006
Pantone 281C LPTexas 2013
Pantone 288C LPTexas 2015, Libertarian Statue Press 2016, Radical Caucus 2017

Gold

Known specifications:

Possibly 7752C LNC 2006
Pantone 1235C LPTexas 2013
Pantone 7405C LPTexas 2015
Pantone 109C LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017

Green

Known specifications:

Possibly 347C Ed Clark for President 1980
Pantone 553C LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016

Purple

Known specifications:

Pantone 255C LPNevada primary color, Radical Caucus, Libertarian Statue Press 2018
Pantone 265C Added to LNC 2015

Cerulean

First known use in mid-to-late 2015
Known specifications:

Pantone 640C LPTexas 2015

Medium Blue

First known use by 2018
Known specifications:

Pantone 285C Added to LNC 2015

Gray

First used in Late 2015
Known specifications:

Pantone Cool Gray 9C LNC 2015 (backgrounds)
Pantone Cool Gray 11C LNC 2015 (text)


Typefaces

Microgramma/Eurostile

First used: Early 1972
Known specification:
LNC 1972

Unidentified

First used: before 1996
Known specification
LNC circa 1990s

Adobe Garamond

(no free version; free Garamonds exist but look different)
Known specifications:
LNC 2006

Gill Sans

First use may be in 2006
Known specifications:
LNC 2006

Frutiger

(no free version)
First used: 2013?
Known specification:
LPTexas 2013

Minion

(no free version)
First used: 2013?
Known specification:
LPTexas 2013

Segoe UI/WeblySleek UI

First Used: Mid-to-late 2015
Known specification:
LPTexas 2015

Roboto (2014)

First used: Late 2015 Known specification:
LNC 2015
Note: specification doesn't specify which of two typefaces with the same name. There is also a Roboto (2012) by the same designer that is not the same typeface but also frequently appears in LNC-produced materials.

Journal

First used: Late 2015? Known specification: LNC 2015


Intermittently Used Typefaces

These typefaces may or may not have ever been part of formal or informal branding standards, but appear repeatedly in actual use.

  • Helvetica
  • Serpentine

Radical Caucus, 1970s?; unsure which Radical Caucus
NJ Newsletter circa 1980?
Signs of Texas Liberty PAC 2006-2014

  • Times Roman

LNC 1970-2006?
Believed to be used as a default available rather than a specification

  • Futura/20th Century/Century Gothic

LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014