Historical Branding Elements
Colors
Dark Blue
Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release.
Known specifications:
Reflex Blue | Used by LNC circa 2000 | |
Possibly 2765C | LNC 2006 | |
Pantone 281C | LPTexas 2013 | |
Pantone 288C | LPTexas 2015, Libertarian Statue Press 2016, Radical Caucus 2017 |
Gold
Known specifications:
Possibly 7752C | LNC 2006 | |
Pantone 1235C | LPTexas 2013 | |
Pantone 7405C | LPTexas 2015 | |
Pantone 109C | LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017 |
Green
Known specifications:
Possibly 347C | Ed Clark for President 1980 | |
Pantone 553C | LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016 |
Purple
Known specifications:
Pantone 255C | LPNevada primary color, Radical Caucus, Libertarian Statue Press 2018 | |
Pantone 265C | Added to LNC 2015 |
Cerulean
First known use in mid-to-late 2015
Known specifications:
Pantone 640C | LPTexas 2015 |
Medium Blue
First known use by 2018
Known specifications:
Pantone 285C | Added to LNC 2015 |
Gray
First used in Late 2015
Known specifications:
Pantone Cool Gray 9C | LNC 2015 (backgrounds) | |
Pantone Cool Gray 11C | LNC 2015 (text) |
Typefaces
Microgramma/Eurostile
First used: Early 1972
Known specification:
LNC 1972
Unidentified
First used: before 1996
Known specification
LNC circa 1990s
Adobe Garamond
(no free version; free Garamonds exist but look different)
Known specifications:
LNC 2006
Gill Sans
First use may be in 2006
Known specifications:
LNC 2006
Frutiger
(no free version)
First used: 2013?
Known specification:
LPTexas 2013
Minion
(no free version)
First used: 2013?
Known specification:
LPTexas 2013
Segoe UI/WeblySleek UI
First Used: Mid-to-late 2015
Known specification:
LPTexas 2015
Roboto (2014)
First used: Late 2015
Known specification:
LNC 2015
Note: specification doesn't specify which of two typefaces with the same name. There is also a Roboto (2012) by the same designer that is not the same typeface but also frequently appears in LNC-produced materials.
Journal
First used: Late 2015? Known specification: LNC 2015
Intermittently Used Typefaces
These typefaces may or may not have ever been part of formal or informal branding standards, but appear repeatedly in actual use.
- Helvetica
- Serpentine
Radical Caucus, 1970s?; unsure which Radical Caucus
NJ Newsletter circa 1980?
Signs of Texas Liberty PAC 2006-2014
- Times Roman
LNC 1970-2006?
Believed to be used as a default available rather than a specification
- Futura/20th Century/Century Gothic
LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014