Historical Branding Elements

Dark Blue

Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release.
Known specifications:

	Reflex Blue	Used by LNC circa 2000
	Possibly 2765C	LNC 2006
	Pantone 281C	LPTexas 2013
	Pantone 288C	LPTexas 2015, Libertarian Statue Press 2016, Radical Caucus 2017

Gold

Known specifications:

	Possibly 7752C	LNC 2006
	Pantone 1235C	LPTexas 2013
	Pantone 7405C	LPTexas 2015
	Pantone 109C	LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017

Green

Known specifications: Ed Clark for President: Possibly 347C

Violet

Known specifications: LPNevada: 255C LNC: 265C

Cerulean

First used in mid-to-late 2015
Known specifications: LPTexas 2015: 640C

Medium Blue

First known use by 2018
Known specifications:

Pantone 285C

Added to LNC 2015

Gray

First used in Late 2015
Known specifications: LNC 2015 (backgrounds): Cool Gray 9C LNC 2015 (text): Cool Gray 11C

--

Microgramma/Eurostile (link to Libertygramma preview 3) First used: Early 1972 Known specification: LNC 1972

Unidentified First used: before 1996 Known specification LNC circa 1990s

Adobe Garamond (no free version; free Garamonds exist but look different)

Gill Sans First use may be in 2006 Known specifications: LNC 2006

Frutiger (no free version) First used: 2013? Known specification: LPTexas 2013

Minion (no free version) First used: 2013? Known specification: LPTexas 2013

Segoe UI/WeblySleek UI First Used: Mid-to-late 2015 Known specification: LPTexas 2015

Roboto (2014) First used: Late 2015 Known specification: LNC 2015 Note: specification doesn't specify which of two typefaces with the same name. There is also a Roboto (2012) by the same designer that is not the same typeface but also freqently appears in LNC-produced materials.

Journal First used: Late 2015? Known specification: LNC 2015

Intermittently used typefaces

These typefaces may or may not have ever been part of formal or infor0marl branding standards, but appear repeatedly in actual use.

Helvetica

Serpentine Radical Caucus, 1970s? NJ Newsletter circa 1980? Signs of Texas Liberty PAC 2006-2014

Times Roman LNC 1970-2006? Believed to be used as a default available rather than a specification

Futura/20th Century/Century Gothic LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014