Historical Branding Elements: Difference between revisions

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Since 1971 a number of different colors and typefaces have been specified and/or regularly used for the Libertarian Party at all levels.  This page is an attempt to document them.
Since 1971 a number of different colors and typefaces have been specified and/or regularly used for the Libertarian Party at all levels.  This page is an attempt to document them.


==Colors==
==Colors==
Line 9: Line 9:
Known specifications:
Known specifications:
{| {{nicetable}}
{| {{nicetable}}
| {{Colorblock |color=#001489}} || '''Reflex Blue''' || Used by LNC circa 2000
| {{Colorblock | color=#001489}} || '''Reflex Blue''' || Used by LNC circa 2000
|-  
|-  
| {{Colorblock | color=#201547}} || Possibly '''2765C''' || LNC 2006  
| {{Colorblock | color=#201547}} || Possibly '''2765C''' || LNC 2006  
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===Microgramma/Eurostile===
===Microgramma/Eurostile===
<!-- (link to Libertygramma preview 3) -->
<!-- (link to Libertygramma preview 3) -->
*[http://libertarianstatue.com/files/Libertygramma_Preview_3.zip Link to Libertygramma preview 3 font]
*[http://libertarianstatue.com/files/Libertygramma_Preview_3.zip Libertygramma All Caps font preview 3]
*First used: Early 1972
*First used: Early 1972
*Used for headlines, titles, signs, bumper stickers, and buttons.
*Used for headlines, titles, signs, bumper stickers, and buttons.
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In response to dislike of the Dark Liberty logo, a modified version was created that substituted the Classical Statue Logo.  This still appear both in its origitnal form and in modified form for state and local parties.
In response to dislike of the Dark Liberty logo, a modified version was created that substituted the Classical Statue Logo.  This still appear both in its origitnal form and in modified form for state and local parties.


===Torch===
===Torch Eagle Logo===
<SMALL><I>Main Article: [[Torch Logo]]</I></SMALL><BR />
<SMALL><I>Main Article: [[Torch Logo]]</I></SMALL><BR />


This controversial logo was introduced in late 2015 as part of an all-new branding scheme by the LNC that has been heavily pushed from above.
This controversial logo was introduced in late 2015 as part of an all-new branding scheme by the LNC that has been heavily pushed from above.
===Classical Statue Logo with Hat===
<SMALL><I>Main Article: [[Classical Statue Logo with Hat]]</I></SMALL><BR />
Meant for places that might be confused by the meaning of using the Statue of Liberty as a logo inspiration, the Classical Statue Logo with Hat was developed to help at least most of these places own it.  The specific meaning of the hat has immediately become a metaphorical Rorschach blot, with different people and regions interpreting it differently.


===State Logos===
===State Logos===

Revision as of 13:38, 11 August 2018

Since 1971 a number of different colors and typefaces have been specified and/or regularly used for the Libertarian Party at all levels. This page is an attempt to document them.

Colors

This list is known to be far from complete.

Dark Blue

Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release. Some form of this has been constant use through out the party and with LNC materials up until late 2015.
Known specifications:

Reflex Blue Used by LNC circa 2000
Possibly 2765C LNC 2006
Pantone 281C LPTexas 2013
Pantone 288C LPTexas, Libertarian Statue Press 2016, Radical Caucus 2017

Gold

Known specifications:

Possibly 7752C LNC 2006
Pantone 1235C LPTexas 2013
Pantone 7405C LPTexas, Libertarian Statue Press 2016-2017
Pantone 109C LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017

Green

Known specifications:

Possibly 347C Ed Clark for President 1980, Libertarian Statue Press 2018
Pantone 553C LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016

Purple

Known specifications:

Pantone 255C LPNevada primary color, Radical Caucus, Libertarian Statue Press 2018
Pantone 265C Added to LNC 2015

Cerulean

First known use in mid-to-late 2015
Known specifications:

Pantone 640C LPTexas 2015

Medium Blue

First known use by 2018
Known specifications:

Pantone 285C Added to LNC 2015

Gray

First used in Late 2015
Known specifications:

Pantone Cool Gray 9C LNC 2015 (backgrounds)
Pantone Cool Gray 11C LNC 2015 (text)

Red

Known specifications:

Pantone 193C LPTexas 2013
Pantone 7622C Libertarian Statue press 2016


Typefaces

This list is known to be far from complete.

Microgramma/Eurostile

  • LNC 1972
  • Libertarian Statue Press 2016

Engravia?

  • No known free version
  • First used: before 1996
  • Similar to Engravia, Jeles, and Building&Loan
  • Note: likely tops even Microgramma for the most definitive typeface in party branding history. Used for titles and especially THE LIBERTARIAN PARTY in text.
  • Known specification:
  • LNC circa 1990s

Adobe Garamond

  • No free version of Adobe variant; free Garamonds exist but look different.
  • Used with the LNC's 2006 logo, its unofficial Classical Statue Logo counterpart, and may state party logos. Additional uses need to be identified.
  • Known specification:
  • LNC 2006

Gill Sans

  • Search for free version pending
  • First use may be in 2006
  • Used for a general purpose body text typeface.
  • Known specification:
  • LNC 2006

Frutiger

  • No free version. Similar to DejaVu Sans and Segoe.
  • First used: 2013?
  • Known specification:

Minion

  • No free version. Similar to historical Garamond, Linux Libertine, and several other serif typefaces.
  • First used: 2013?
Known specification:

Segoe UI 5.14+/WeblySleek UI

  • WeblySleek UI is freely available but appears to be a copyright infringement.
  • First Used: Mid-to-late 2015
  • Notes: Segoe UI is not legitimately obtainable outside of a purchase of MS Windows 8 or higher, making this difficult to impossible for graphical ardists using other aperating systems or earlier versions of MS Windows. Earlier versions of Segoe UI are a different typeface with a name collision. Regular Segoe is a far better substitution and is arguably the same typeface.
  • Known specification:

Roboto (2014)

  • Roboto 2014 fonts
  • Roboto Monospaced Font
  • First used: Late 2015
  • Note: specification doesn't specify which of two typefaces with the same name. There is also a Roboto (2012) by the same designer that is not the same typeface but also frequently appears in LNC-produced materials.
  • Known specification:
  • LNC 2015
  • Radical Caucus 2017
  • Libertarian Statue Press 2018

Journal

  • Journal Fonts
  • First used: Late 2015?
  • Note: this is donationware and not officially free. Please send a donation to Fontourist.
  • Known specification:
  • LNC 2015
  • Libertarian Statue Press 2018

Linux Libertine

  • Linux Libertine Fonts
  • First used: Late 2015?
  • Note: Similar to typefaces previously used by LPTexas.
  • Known Specification:
  • LPTexas 2015
  • Libertarian Statue Press 2016

Intermittently Used Typefaces

These typefaces may or may not have ever been part of formal or informal branding standards, but appear repeatedly in actual use.

  • Helvetica
  • Serpentine

Radical Caucus, 1970s?; unsure which Radical Caucus
NJ Newsletter circa 1980?
Signs of Texas Liberty PAC 2006-2014

  • Times Roman

LNC 1970-2006?
Believed to be used as a default available rather than a specification

  • Futura/20th Century/Century Gothic

LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014


Logos

TANSTAAFL Libersign

Main Article: Libersign Logo

The original party logo, this was a variant of the Libersign representation of the then-current form of the Nolan Chart, combined with TANSTAAFL -- a Heinlein universe fictional expression for There Ain't No Such Thing as a Free Lunch. This logo rapidly fell into disuse after the adoption of the Classical Statue Logo by the LNC in May 1980.

Main Article: Classical Statue Logo

Commissioned by the Arizona Libertarian Party in the late 1970s, it was officially adopted by the LNC in May 1980 and remains in widespread use today.

Liberty Penguin

Main Article: Liberty Penguin

The Liberty Penguin was adopted in possibly the late 1990s to provide the Libertarian Paryt with a penguin mascot. The Liberty Penguin was won by multiple presidential candidates including Michael Badnarik and was adopted for use by some state parties. It appears to have fallen into disuse.

Main Article: [[]]

Commonly known as the Dark Liberty logo, this logo in its officially adopted version hides the face of the Statue of Liberty with an entirely different graphic than the Classical Statue Logo. While superseded by the LNC, it remains in widespread use.

Main Article: Porcupine Logo

Borrowing from earlier inspirations dating back to the 1970s, the Porcupine Logo was developed by Kevin Breen to resemble the Democrat and Republican party logos of the time. It has enjoyed widespread popularity.

Main Article: [[]]

In response to dislike of the Dark Liberty logo, a modified version was created that substituted the Classical Statue Logo. This still appear both in its origitnal form and in modified form for state and local parties.

Main Article: Torch Logo

This controversial logo was introduced in late 2015 as part of an all-new branding scheme by the LNC that has been heavily pushed from above.

Classical Statue Logo with Hat

Main Article: Classical Statue Logo with Hat

Meant for places that might be confused by the meaning of using the Statue of Liberty as a logo inspiration, the Classical Statue Logo with Hat was developed to help at least most of these places own it. The specific meaning of the hat has immediately become a metaphorical Rorschach blot, with different people and regions interpreting it differently.

State Logos

It has been common for state parties to have their own logos, whether or not they're also using the LNC's colors and typefaces. Usually this has been an overall party logo combined with a state outline. Sometimes it mimics a national party logo but with a state specific item, such as a different statue in place of the Classical Statue Logo or Dark Liberty Logo.

Documented Specifications

This list is known to be incomplete.

LNC 2006

Signs of Texas Liberty PAC/Libertarian Statue Press

LPTexas

  • Link pending for 2013
  • Link pending for 2015

LNC 2015

  • Link pending
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