Historical Branding Elements

Since 1971 a number of different colors and typefaces have been specified and/or regularly used for the Libertarian Party at all levels. This page is an attempt to document them.

Colors

This list is known to be far from complete.

Dark Blue

Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release. Some form of this has been constant use through out the party and with LNC materials up until late 2015.
Known specifications:

	Reflex Blue	Used by LNC circa 2000
	Possibly 2765C	LNC 2006
	Pantone 281C	LPTexas 2013
	Pantone 288C	LPTexas 2015, Libertarian Statue Press 2016, Radical Caucus 2017

Gold

Known specifications:

	Possibly 7752C	LNC 2006
	Pantone 1235C	LPTexas 2013
	Pantone 7405C	LPTexas 2015, Libertarian Statue Press 2016-2017
	Pantone 109C	LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017

Green

Known specifications:

	Possibly 347C	Ed Clark for President 1980, Libertarian Statue Press 2018
	Pantone 553C	LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016

Purple

Known specifications:

	Pantone 255C	LPNevada primary color, Radical Caucus, Libertarian Statue Press 2018
	Pantone 265C	Added to LNC 2015

Cerulean

First known use in mid-to-late 2015
Known specifications:

Pantone 640C

LPTexas 2015

Medium Blue

First known use by 2018
Known specifications:

Pantone 285C

Added to LNC 2015

Gray

First used in Late 2015
Known specifications:

	Pantone Cool Gray 9C	LNC 2015 (backgrounds)
	Pantone Cool Gray 11C	LNC 2015 (text)

Red

Known specifications:

	Pantone 193C	LPTexas 2013
	Pantone 7622C	Libertarian Statue press 2016

Typefaces

This list is known to be far from complete.

Microgramma/Eurostile

• Link to Libertygramma preview 3 font
• First used: Early 1972
• Used for headlines, titles, signs, bumper stickers, and buttons.
• Known specifications:

• LNC 1972
• Libertarian Statue Press 2016

Engravia?

• No known free version
• First used: before 1996
• Similar to Engravia, Jeles, and Building&Loan
• Note: likely tops even Microgramma for the most definitive typeface in party branding history. Used for titles and especially THE LIBERTARIAN PARTY in text.
• Known specification:

• LNC circa 1990s

Adobe Garamond

• No free version of Adobe variant; free Garamonds exist but look different.
• Used with the LNC's 2006 logo, its unofficial Classical Statue Logo counterpart, and may state party logos. Additional uses need to be identified.
• Known specification:

• LNC 2006

Gill Sans

• Search for free version pending
• First use may be in 2006
• Used for a general purpose body text typeface.
• Known specification:

• LNC 2006

Frutiger

• No free version. Similar to DejaVu Sans and Segoe.
• First used: 2013?
• Known specification:

• LPTexas 2013

Minion

• No free version. Similar to historical Garamond, Linux Libertine, and several other serif typefaces.
• First used: 2013?

Known specification:

• LPTexas 2013

Segoe UI 5.14+/WeblySleek UI

• WeblySleek UI is freely available but appears to be a copyright infringement.
• First Used: Mid-to-late 2015
• Notes: Segoe UI is not legitimately obtainable outside of a purchase of MS Windows 8 or higher, making this difficult to impossible for graphical ardists using other aperating systems or earlier versions of MS Windows. Earlier versions of Segoe UI are a different typeface with a name collision. Regular Segoe is a far better substitution and is arguably the same typeface.
• Known specification:

• LPTexas 2015

Roboto (2014)

• Roboto 2014 fonts
• Roboto Monospaced Font
• First used: Late 2015
• Note: specification doesn't specify which of two typefaces with the same name. There is also a Roboto (2012) by the same designer that is not the same typeface but also frequently appears in LNC-produced materials.
• Known specification:

• LNC 2015
• Radical Caucus 2017
• Libertarian Statue Press 2018

Journal

• Journal Fonts
• First used: Late 2015?
• Note: this is donationware and not officially free. Please send a donation to Fontourist.
• Known specification:

• LNC 2015
• Libertarian Statue Press 2018

Linux Libertine

• Linux Libertine Fonts
• First used: Late 2015?
• Note: Similar to typefaces previously used by LPTexas.
• Known Specification:

• LPTexas 2015
• Libertarian Statue Press 2016

Intermittently Used Typefaces

These typefaces may or may not have ever been part of formal or informal branding standards, but appear repeatedly in actual use.

• Helvetica

• Serpentine

Radical Caucus, 1970s?; unsure which Radical Caucus
NJ Newsletter circa 1980?
Signs of Texas Liberty PAC 2006-2014

• Times Roman

LNC 1970-2006?
Believed to be used as a default available rather than a specification

• Futura/20th Century/Century Gothic

LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014