Historical Branding Elements: Difference between revisions
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First used: Early 1972<BR /> | First used: Early 1972<BR /> | ||
Used for headlines, titles, signs, bumper stickers, and buttons.<BR /> | |||
Known specification:<BR /> | Known specification:<BR /> | ||
LNC 1972 | LNC 1972 | ||
=== | ===Engravia?=== | ||
First used: before 1996<BR /> | First used: before 1996<BR /> | ||
Similar to Engravia, Jeles, and Building&Loan | |||
Likely tops even Microgramma for the most definitive typeface in party branding history. Used for titles and especially THE LIBERTARIAN PARTY in text.<BR /> | |||
Known specification<BR /> | Known specification<BR /> | ||
LNC circa 1990s | LNC circa 1990s | ||
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===Adobe Garamond=== | ===Adobe Garamond=== | ||
(no free version; free Garamonds exist but look different)<BR /> | (no free version; free Garamonds exist but look different)<BR /> | ||
Used with the LNC's 2006 logo, its unofficial [[Classical Statue Logo]] counterpart, and may state party logos. Additional uses need to be identified.<BR /> | |||
Known specifications:<BR /> | Known specifications:<BR /> | ||
LNC 2006 | LNC 2006 | ||
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===Gill Sans=== | ===Gill Sans=== | ||
First use may be in 2006<BR /> | First use may be in 2006<BR /> | ||
Used for a general purpose body text typeface.<BR /> | |||
Known specifications:<BR /> | Known specifications:<BR /> | ||
LNC 2006 | LNC 2006 | ||
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LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014 | LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014 | ||
[[Category:Branding]] | |||
Revision as of 19:10, 10 August 2018
Since 1971 a number of different colors and typefaces have been specified and/or regularly used for the Libertarian Party at all levels. This page is an attempt to document them.
Colors
This list is known to be far from complete.
Dark Blue
Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release. Some form of this has been constant use through out the party and with LNC materials up until late 2015.
Known specifications:
| Reflex Blue | Used by LNC circa 2000 | |
| Possibly 2765C | LNC 2006 | |
| Pantone 281C | LPTexas 2013 | |
| Pantone 288C | LPTexas 2015, Libertarian Statue Press 2016, Radical Caucus 2017 |
Gold
Known specifications:
| Possibly 7752C | LNC 2006 | |
| Pantone 1235C | LPTexas 2013 | |
| Pantone 7405C | LPTexas 2015, Libertarian Statue Press 2016-2017 | |
| Pantone 109C | LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017 |
Green
Known specifications:
| Possibly 347C | Ed Clark for President 1980, Libertarian Statue Press 2018 | |
| Pantone 553C | LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016 |
Purple
Known specifications:
| Pantone 255C | LPNevada primary color, Radical Caucus, Libertarian Statue Press 2018 | |
| Pantone 265C | Added to LNC 2015 |
Cerulean
First known use in mid-to-late 2015
Known specifications:
| Pantone 640C | LPTexas 2015 |
Medium Blue
First known use by 2018
Known specifications:
| Pantone 285C | Added to LNC 2015 |
Gray
First used in Late 2015
Known specifications:
| Pantone Cool Gray 9C | LNC 2015 (backgrounds) | |
| Pantone Cool Gray 11C | LNC 2015 (text) |
Red
Known specifications:
| Pantone 193C | LPTexas 2013 | |
| Pantone 7622C | Libertarian Statue press 2016 |
Typefaces
This list is known to be far from complete.
Microgramma/Eurostile
First used: Early 1972
Used for headlines, titles, signs, bumper stickers, and buttons.
Known specification:
LNC 1972
Engravia?
First used: before 1996
Similar to Engravia, Jeles, and Building&Loan
Likely tops even Microgramma for the most definitive typeface in party branding history. Used for titles and especially THE LIBERTARIAN PARTY in text.
Known specification
LNC circa 1990s
Adobe Garamond
(no free version; free Garamonds exist but look different)
Used with the LNC's 2006 logo, its unofficial Classical Statue Logo counterpart, and may state party logos. Additional uses need to be identified.
Known specifications:
LNC 2006
Gill Sans
First use may be in 2006
Used for a general purpose body text typeface.
Known specifications:
LNC 2006
Frutiger
(no free version)
First used: 2013?
Known specification:
LPTexas 2013
Minion
(no free version)
First used: 2013?
Known specification:
LPTexas 2013
Segoe UI/WeblySleek UI
First Used: Mid-to-late 2015
Known specification:
LPTexas 2015
Roboto (2014)
First used: Late 2015
Known specification:
LNC 2015
Note: specification doesn't specify which of two typefaces with the same name. There is also a Roboto (2012) by the same designer that is not the same typeface but also frequently appears in LNC-produced materials.
Journal
First used: Late 2015? Known specification: LNC 2015
Intermittently Used Typefaces
These typefaces may or may not have ever been part of formal or informal branding standards, but appear repeatedly in actual use.
- Helvetica
- Serpentine
Radical Caucus, 1970s?; unsure which Radical Caucus
NJ Newsletter circa 1980?
Signs of Texas Liberty PAC 2006-2014
- Times Roman
LNC 1970-2006?
Believed to be used as a default available rather than a specification
- Futura/20th Century/Century Gothic
LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014