Historical Branding Elements: Difference between revisions
(tinkering) |
(tinkering) |
||
| Line 1: | Line 1: | ||
Since 1971 a number of different colors and typefaces have been specified and/or regularly used for the Libertarian Party at all levels. This page is an attempt to document them. | |||
==Colors== | ==Colors== | ||
This list is known to be far from complete. | |||
===Dark Blue=== | ===Dark Blue=== | ||
Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release.<BR /> | Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release. Some form of this has been constant use through out the party and with LNC materials up until late 2015.<BR /> | ||
Known specifications: | Known specifications: | ||
{| {{nicetable}} | {| {{nicetable}} | ||
| Line 21: | Line 25: | ||
| {{Colorblock | color=#FFB81C}} || Pantone 1235C || LPTexas 2013 | | {{Colorblock | color=#FFB81C}} || Pantone 1235C || LPTexas 2013 | ||
|- | |- | ||
| {{Colorblock | color=#F2CD00}} || Pantone 7405C || LPTexas 2015 | | {{Colorblock | color=#F2CD00}} || Pantone 7405C || LPTexas 2015, Libertarian Statue Press 2016-2017 | ||
|- | |- | ||
| {{Colorblock | color={{109C}} }} || Pantone 109C || LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017 | | {{Colorblock | color={{109C}} }} || Pantone 109C || LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017 | ||
| Line 30: | Line 34: | ||
Known specifications: | Known specifications: | ||
{| {{nicetable}} | {| {{nicetable}} | ||
| {{Colorblock | color=#009A44}} || Possibly 347C || Ed Clark for President 1980 | | {{Colorblock | color=#009A44}} || Possibly 347C || Ed Clark for President 1980, Libertarian Statue Press 2018 | ||
|- | |- | ||
| {{Colorblock | color=#284734}} || Pantone 553C || LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016 | | {{Colorblock | color=#284734}} || Pantone 553C || LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016 | ||
| Line 66: | Line 70: | ||
|} | |} | ||
===Red=== | |||
Known specifications: | |||
{| {{nicetable}} | |||
| {{Colorblock | color=#BF0D3E }} || Pantone 193C || LPTexas 2013 | |||
|- | |||
| {{Colorblock | color={{7622C}} }} || Pantone 7622C || Libertarian Statue press 2016 | |||
|} | |||
==Typefaces== | ==Typefaces== | ||
This list is known to be far from complete. | |||
===Microgramma/Eurostile=== | ===Microgramma/Eurostile=== | ||
<!-- (link to Libertygramma preview 3) --> | <!-- (link to Libertygramma preview 3) --> | ||
| Line 137: | Line 150: | ||
*Futura/20th Century/Century Gothic | *Futura/20th Century/Century Gothic | ||
LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014 | LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014 | ||
]]Category:Branding]] | |||
Revision as of 16:05, 10 August 2018
Since 1971 a number of different colors and typefaces have been specified and/or regularly used for the Libertarian Party at all levels. This page is an attempt to document them.
Colors
This list is known to be far from complete.
Dark Blue
Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release. Some form of this has been constant use through out the party and with LNC materials up until late 2015.
Known specifications:
| Reflex Blue | Used by LNC circa 2000 | |
| Possibly 2765C | LNC 2006 | |
| Pantone 281C | LPTexas 2013 | |
| Pantone 288C | LPTexas 2015, Libertarian Statue Press 2016, Radical Caucus 2017 |
Gold
Known specifications:
| Possibly 7752C | LNC 2006 | |
| Pantone 1235C | LPTexas 2013 | |
| Pantone 7405C | LPTexas 2015, Libertarian Statue Press 2016-2017 | |
| Pantone 109C | LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017 |
Green
Known specifications:
| Possibly 347C | Ed Clark for President 1980, Libertarian Statue Press 2018 | |
| Pantone 553C | LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016 |
Purple
Known specifications:
| Pantone 255C | LPNevada primary color, Radical Caucus, Libertarian Statue Press 2018 | |
| Pantone 265C | Added to LNC 2015 |
Cerulean
First known use in mid-to-late 2015
Known specifications:
| Pantone 640C | LPTexas 2015 |
Medium Blue
First known use by 2018
Known specifications:
| Pantone 285C | Added to LNC 2015 |
Gray
First used in Late 2015
Known specifications:
| Pantone Cool Gray 9C | LNC 2015 (backgrounds) | |
| Pantone Cool Gray 11C | LNC 2015 (text) |
Red
Known specifications:
| Pantone 193C | LPTexas 2013 | |
| Pantone 7622C | Libertarian Statue press 2016 |
Typefaces
This list is known to be far from complete.
Microgramma/Eurostile
First used: Early 1972
Known specification:
LNC 1972
Unidentified
First used: before 1996
Known specification
LNC circa 1990s
Adobe Garamond
(no free version; free Garamonds exist but look different)
Known specifications:
LNC 2006
Gill Sans
First use may be in 2006
Known specifications:
LNC 2006
Frutiger
(no free version)
First used: 2013?
Known specification:
LPTexas 2013
Minion
(no free version)
First used: 2013?
Known specification:
LPTexas 2013
Segoe UI/WeblySleek UI
First Used: Mid-to-late 2015
Known specification:
LPTexas 2015
Roboto (2014)
First used: Late 2015
Known specification:
LNC 2015
Note: specification doesn't specify which of two typefaces with the same name. There is also a Roboto (2012) by the same designer that is not the same typeface but also frequently appears in LNC-produced materials.
Journal
First used: Late 2015? Known specification: LNC 2015
Intermittently Used Typefaces
These typefaces may or may not have ever been part of formal or informal branding standards, but appear repeatedly in actual use.
- Helvetica
- Serpentine
Radical Caucus, 1970s?; unsure which Radical Caucus
NJ Newsletter circa 1980?
Signs of Texas Liberty PAC 2006-2014
- Times Roman
LNC 1970-2006?
Believed to be used as a default available rather than a specification
- Futura/20th Century/Century Gothic
LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014
]]Category:Branding]]