Historical Branding Elements: Difference between revisions

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Known specifications:
Known specifications:
{| {{nicetable}}
{| {{nicetable}}
| {{Colorblock | color=#201547}} || LNC 2006 || Possibly 2765C
| {{Colorblock |color=#001489}} || Reflex Blue || Used by LNC circa 2000
|-
| {{Colorblock | color=#201547}} || Possibly 2765C || LNC 2006
|-
|-
| {{Colorblock | color=#00205B}} || LPTexas 2013 || Pantone 281C
| {{Colorblock | color=#00205B}} || Pantone 281C || LPTexas 2013
|-
|-
| {{Colorblock | color={{288C}} }} || LPTexas 2015 || Pantone 288C
| {{Colorblock | color={{288C}} }} || Pantone 288C || LPTexas 2015, Libertarian Statue Press 2016, Radical Caucus 2017
|}
|}
<DIV style="background:{{288C}}; height:{{{height|1em}}}; width:{{{width|1em}}}; display:inline; display:inline-block"> </DIV>


===Gold===
===Gold===
Known specifications:
Known specifications:
{| {{nicetable}}
{| {{nicetable}}
| {{Colorblock | color=#CFB023}} || LNC 2006 || Possibly 7752C
| {{Colorblock | color=#CFB023}} || Possibly 7752C || LNC 2006  
|-
|-
| {{Colorblock | color=#FFB81C}} || LPTexas 2013 || Pantone 1235C
| {{Colorblock | color=#FFB81C}} || Pantone 1235C || LPTexas 2013  
|-
|-
| {{Colorblock | color=#F2CD00}} || LPTexas 2015 || Pantone 7405C
| {{Colorblock | color=#F2CD00}} || Pantone 7405C || LPTexas 2015
|-
|-
| {{Colorblock | color={{109C}} }} || LNC 2015 || Pantone 109C
| {{Colorblock | color={{109C}} }} || Pantone 109C || LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017
|-
|-
|}
|}


Green:
===Green===
Known specifications:
Known specifications:
Ed Clark for President: Possibly 347C
Ed Clark for President: Possibly 347C


Violet
===Violet===
Known specifications:
Known specifications:
LPNevada: 255C
LPNevada: 255C
LNC: 265C


Cerulean
===Cerulean===
First used in mid-to-late 2015
First used in mid-to-late 2015<BR />
Known specifications:
Known specifications:
LPTexas 2015: 640C
LPTexas 2015: 640C


Gray
===Medium Blue===
First used in Late 2015
First known use by 2018<BR />
Known specifications:
{| {{nicetable}}
| {{Colorblock | color=#0072CE}} || Pantone 285C || Added to LNC 2015
|}
 
===Gray===
First used in Late 2015<BR />
Known specifications:
Known specifications:
LNC 2015 (backgrounds): Cool Gray 9C
LNC 2015 (backgrounds): Cool Gray 9C
Line 61: Line 68:
LNC circa 1990s
LNC circa 1990s


Adobe Garamond
(no free version; free Garamonds exist but look different)
Gill Sans
First use may be in 2006
Known specifications:
LNC 2006


Frutiger
Frutiger
Line 106: Line 121:
Signs of Texas Liberty PAC 2006-2014
Signs of Texas Liberty PAC 2006-2014


Times Roman
LNC 1970-2006?  Believed to be used as a default available rather than a specification


Futura
Futura/20th Century/Century Gothic
LPTexas signs 2006
LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014

Revision as of 15:39, 1 August 2018

Dark Blue

Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release.
Known specifications:

Reflex Blue Used by LNC circa 2000
Possibly 2765C LNC 2006
Pantone 281C LPTexas 2013
Pantone 288C LPTexas 2015, Libertarian Statue Press 2016, Radical Caucus 2017

Gold

Known specifications:

Possibly 7752C LNC 2006
Pantone 1235C LPTexas 2013
Pantone 7405C LPTexas 2015
Pantone 109C LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017

Green

Known specifications: Ed Clark for President: Possibly 347C

Violet

Known specifications: LPNevada: 255C LNC: 265C

Cerulean

First used in mid-to-late 2015
Known specifications: LPTexas 2015: 640C

Medium Blue

First known use by 2018
Known specifications:

Pantone 285C Added to LNC 2015

Gray

First used in Late 2015
Known specifications: LNC 2015 (backgrounds): Cool Gray 9C LNC 2015 (text): Cool Gray 11C


--


Microgramma/Eurostile (link to Libertygramma preview 3) First used: Early 1972 Known specification: LNC 1972


Unidentified First used: before 1996 Known specification LNC circa 1990s


Adobe Garamond (no free version; free Garamonds exist but look different)

Gill Sans First use may be in 2006 Known specifications: LNC 2006

Frutiger (no free version) First used: 2013? Known specification: LPTexas 2013

Minion (no free version) First used: 2013? Known specification: LPTexas 2013

Segoe UI/WeblySleek UI First Used: Mid-to-late 2015 Known specification: LPTexas 2015

Roboto (2014) First used: Late 2015 Known specification: LNC 2015 Note: specification doesn't specify which of two typefaces with the same name. There is also a Roboto (2012) by the same designer that is not the same typeface but also freqently appears in LNC-produced materials.

Journal First used: Late 2015? Known specification: LNC 2015




Intermittently used typefaces

These typefaces may or may not have ever been part of formal or infor0marl branding standards, but appear repeatedly in actual use.

Helvetica

Serpentine Radical Caucus, 1970s? NJ Newsletter circa 1980? Signs of Texas Liberty PAC 2006-2014

Times Roman LNC 1970-2006? Believed to be used as a default available rather than a specification

Futura/20th Century/Century Gothic LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014

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