Historical Branding Elements: Difference between revisions

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==Colors==
===Dark Blue===
===Dark Blue===
Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release.<BR />
Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release.<BR />
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===Green===
===Green===
Known specifications:
Known specifications:
Ed Clark for President: Possibly 347C
{| {{nicetable}}
| {{Colorblock | color=#009A44}} || Possibly 347C || Ed Clark for President 1980
|-
| {{Colorblock | color=#284734}} || Pantone 553C || LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016
|}


===Violet===
===Purple===
Known specifications:
Known specifications:
LPNevada: 255C
{| {{nicetable}}
LNC: 265C
| {{Colorblock | color=#72246C}} || Pantone 255C || LPNevada primary color, Radical Caucus, Libertarian Statue Press 2018
|-
| {{Colorblock | color=#9063CD}} || Pantone 265C || Added to LNC 2015
|}


===Cerulean===
===Cerulean===
First used in mid-to-late 2015<BR />
First known use in mid-to-late 2015<BR />
Known specifications:
Known specifications:
LPTexas 2015: 640C
{| {{nicetable}}
| {{Colorblock | color={{640C}} }} || Pantone 640C || LPTexas 2015
|}


===Medium Blue===
===Medium Blue===
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First used in Late 2015<BR />
First used in Late 2015<BR />
Known specifications:
Known specifications:
LNC 2015 (backgrounds): Cool Gray 9C
{| {{nicetable}}
LNC 2015 (text): Cool Gray 11C
| {{Colorblock | color={{CG9C}} }} || Pantone Cool Gray 9C || LNC 2015 (backgrounds)
|-
| {{Colorblock | color={{CG11C}} }} || Pantone Cool Gray 11C || LNC 2015 (text)
|}




--
==Typefaces==
 
===Microgramma/Eurostile===
 
<!-- (link to Libertygramma preview 3) -->
Microgramma/Eurostile
First used: Early 1972<BR />
(link to Libertygramma preview 3)
Known specification:<BR />
First used: Early 1972
Known specification:
LNC 1972
LNC 1972


 
===Unidentified===
Unidentified
First used: before 1996<BR />
First used: before 1996
Known specification<BR />
Known specification
LNC circa 1990s
LNC circa 1990s


===Adobe Garamond===
(no free version; free Garamonds exist but look different)<BR />
Known specifications:<BR />
LNC 2006


Adobe Garamond
===Gill Sans===
(no free version; free Garamonds exist but look different)
First use may be in 2006<BR />
 
Known specifications:<BR />
Gill Sans
First use may be in 2006
Known specifications:
LNC 2006
LNC 2006


Frutiger
===Frutiger===
(no free version)
(no free version)<BR />
First used: 2013?
First used: 2013?<BR />
Known specification:
Known specification:<BR />
LPTexas 2013
LPTexas 2013


Minion
===Minion===
(no free version)
(no free version)<BR />
First used: 2013?
First used: 2013?<BR />
Known specification:
Known specification:<BR />
LPTexas 2013
LPTexas 2013


Segoe UI/WeblySleek UI
===Segoe UI/WeblySleek UI===
First Used: Mid-to-late 2015
First Used: Mid-to-late 2015<BR />
Known specification:
Known specification:<BR />
LPTexas 2015
LPTexas 2015


Roboto (2014)
===Roboto (2014)===
<!-- (link to Roboto 2014)
(link to Roboto Condensed)
(link to Roboto Mono) -->
First used: Late 2015
First used: Late 2015
Known specification:
Known specification:<BR />
LNC 2015
LNC 2015<BR />
Note: specification doesn't specify which of two typefaces with the same name.  There is also a Roboto (2012) by the same designer that is not the same typeface but also freqently appears in LNC-produced materials.
Note: specification doesn't specify which of two typefaces with the same name.  There is also a Roboto (2012) by the same designer that is not the same typeface but also frequently appears in LNC-produced materials.


Journal
===Journal===
<!-- (Link to Journal) -->
First used: Late 2015?
First used: Late 2015?
Known specification:
Known specification:
Line 106: Line 122:




===Intermittently Used Typefaces===
These typefaces may or may not have ever been part of formal or informal branding standards, but appear repeatedly in actual use.


*Helvetica
*Serpentine
Radical Caucus, 1970s?; unsure which Radical Caucus<BR />
NJ Newsletter circa 1980?<BR />
Signs of Texas Liberty PAC 2006-2014<BR />


*Times Roman
LNC 1970-2006? <BR />
Believed to be used as a default available rather than a specification


 
*Futura/20th Century/Century Gothic
Intermittently used typefaces
 
These typefaces may or may not have ever been part of formal or infor0marl branding standards, but appear repeatedly in actual use.
 
Helvetica
 
Serpentine
Radical Caucus, 1970s?
NJ Newsletter circa 1980?
Signs of Texas Liberty PAC 2006-2014
 
Times Roman
LNC 1970-2006?  Believed to be used as a default available rather than a specification
 
Futura/20th Century/Century Gothic
LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014
LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014

Revision as of 21:48, 8 August 2018

Colors

Dark Blue

Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release.
Known specifications:

Reflex Blue Used by LNC circa 2000
Possibly 2765C LNC 2006
Pantone 281C LPTexas 2013
Pantone 288C LPTexas 2015, Libertarian Statue Press 2016, Radical Caucus 2017

Gold

Known specifications:

Possibly 7752C LNC 2006
Pantone 1235C LPTexas 2013
Pantone 7405C LPTexas 2015
Pantone 109C LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017

Green

Known specifications:

Possibly 347C Ed Clark for President 1980
Pantone 553C LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016

Purple

Known specifications:

Pantone 255C LPNevada primary color, Radical Caucus, Libertarian Statue Press 2018
Pantone 265C Added to LNC 2015

Cerulean

First known use in mid-to-late 2015
Known specifications:

Pantone 640C LPTexas 2015

Medium Blue

First known use by 2018
Known specifications:

Pantone 285C Added to LNC 2015

Gray

First used in Late 2015
Known specifications:

Pantone Cool Gray 9C LNC 2015 (backgrounds)
Pantone Cool Gray 11C LNC 2015 (text)


Typefaces

Microgramma/Eurostile

First used: Early 1972
Known specification:
LNC 1972

Unidentified

First used: before 1996
Known specification
LNC circa 1990s

Adobe Garamond

(no free version; free Garamonds exist but look different)
Known specifications:
LNC 2006

Gill Sans

First use may be in 2006
Known specifications:
LNC 2006

Frutiger

(no free version)
First used: 2013?
Known specification:
LPTexas 2013

Minion

(no free version)
First used: 2013?
Known specification:
LPTexas 2013

Segoe UI/WeblySleek UI

First Used: Mid-to-late 2015
Known specification:
LPTexas 2015

Roboto (2014)

First used: Late 2015 Known specification:
LNC 2015
Note: specification doesn't specify which of two typefaces with the same name. There is also a Roboto (2012) by the same designer that is not the same typeface but also frequently appears in LNC-produced materials.

Journal

First used: Late 2015? Known specification: LNC 2015


Intermittently Used Typefaces

These typefaces may or may not have ever been part of formal or informal branding standards, but appear repeatedly in actual use.

  • Helvetica
  • Serpentine

Radical Caucus, 1970s?; unsure which Radical Caucus
NJ Newsletter circa 1980?
Signs of Texas Liberty PAC 2006-2014

  • Times Roman

LNC 1970-2006?
Believed to be used as a default available rather than a specification

  • Futura/20th Century/Century Gothic

LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014

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